The Motley Fool inakhazikitsidwa mu 1993 ndi abale Tom ndi David Gardner, The Motley Fool yathandiza anthu miyandamiyanda kupeza ufulu wachuma kudzera pa webusayiti yathu, ma podcasts, mabuku, makolamu anyuzi, mawayilesi ndi ntchito zandalama zoyambira.
The Motley Fool inakhazikitsidwa mu 1993 ndi abale Tom ndi David Gardner, The Motley Fool yathandiza anthu miyandamiyanda kupeza ufulu wachuma kudzera pa webusayiti yathu, ma podcasts, mabuku, makolamu anyuzi, mawayilesi ndi ntchito zandalama zoyambira.
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Starbucks (SBUX -0.70%) ikupitilizabe kuyambiranso kutseka kwa mliri, ndizizindikiro zonse zomwe zikuwonetsa kukula kwa omwe amapereka khofi padziko lonse lapansi.Apa ndi pamene makampani nthawi zina amakhala aulesi.Iwo achita ntchito yoyambirira, ndipo tsopano ndi nthawi yoti tipeze madalitso.
Koma makampani opambana kwambiri amadziwa kuti machitidwe amasintha mofulumira, ndipo kuyembekezera zochitika kungakuthandizeni kuti mukhale patsogolo pa mpikisano.Ichi ndichifukwa chake oyang'anira nthawi zambiri amalimbikitsa kufulumira kwamakampani awo, zomwe sizili zofunikira m'bungwe lomwe lili ndi magawo ambiri osuntha.
Howard Schultz, CEO wa Starbucks, ndi katswiri pa izi.Atatsogolera kampaniyo kuyambira 1987 mpaka 2000, adabweranso ngati CEO mu 2008 pomwe kampaniyo idawonetsa kupsinjika posasintha kuti ikwaniritse zofunikira panthawi ya Kugwa Kwakukulu.Adapuma pantchito mu 2017 koma adabwereranso kachitatu mu 2022 ndipo adazindikira mwachangu momwe kampaniyo imayenera kudzipangiranso.
Pamsonkhano wa Q1 koyambirira kwa mwezi uno, adatulutsa teaser pomwe adauza omvera kuti "adapeza gulu lolimba, losinthika komanso nsanja ya kampaniyo mosiyana ndi chilichonse chomwe adakumana nacho" pambuyo pa momwe Starbucks idagwetsera malonda sabata yatha.Kodi uku ndi "kusintha" kwenikweni kwa kampani?
Starbucks idalengeza Lachiwiri, February 21, ndipo zidakhala ... mafuta a azitona.Starbucks ikutcha mzere wake watsopano wa zakumwa Oleato.Zogulitsa zisanu zapamwamba, zotentha komanso zozizira, zizipezeka m'masitolo a Starbucks m'miyezi ingapo ikubwerayi.
Mwachiwonekere, kuwonjezera supuni ya mafuta a azitona ku khofi yanu yam'mawa sikungagwire ntchito.Opanga zakumwa ku Starbucks abwera ndi njira yolondola yowonjezerera mafuta abwino a azitona pamsakaniza woyenera wa khofi."Kuthirako ndikofunikira kwambiri," atero Amy Dilger, wopanga zakumwa zotsogola ku Starbucks.
Mzere watsopanowu umandikumbutsa za kuyesa kwa RH kukhala wapamwamba.Schultz adapereka zosonkhanitsira, zomwe zidaphatikizanso makanema amafashoni, pa chakudya chamadzulo chodziwika bwino pa Milan Fashion Week.Zikuwoneka kuti pali njira yatsopano yoti makampani asokoneze mizere pakati pa zinthu zomwe amapereka ndi zomwe amapereka.
Starbucks idagwiritsa ntchito zidziwitso zambiri zapamwamba poyambitsa kukhazikitsa, kufotokoza minda ya azitona yomwe amakonda ku Sicily, kuphatikiza zachilengedwe zapadera, ulimi ndi malo enaake omwe amakulirakulira, komanso nyemba zapamwamba za khofi za Arabica zomwe zimagwiritsidwa ntchito.Ngakhale kuti ndi zokoma, pali mitundu yambiri yomwe ikukhudzidwa.
Schultz, panthawiyi, adanena mobwerezabwereza kuti lingaliro la Starbucks linachokera ku ulendo wopita ku Italy ku 1983, ndipo kuti iye mwiniyo anauziridwa ndi ulendo wopita ku Italy mofananamo.Zosangalatsa, inde, kuposa izo?Tiyeni tidikire kuti tiwone.
Zinthu zambiri zakhala zikuyenda bwino ku Starbucks posachedwapa, ndipo ichi sichinthu chatsopano.Nyumba zambiri za khofi zidayamba kulandidwa msika, pafupifupi ndi dzanja limodzi kupanga msika wake, womwe wasanduka msika wa mabiliyoni ambiri.Kubwereza kwake kotsatira kunali "malo achitatu" komwe anthu amatha kucheza kunja kwa ntchito kapena kunyumba.Tsopano walowa gawo lotsatira la chitukuko lolunjika pa m'badwo wa digito, kupereka njira zogulira zosavuta komanso zitsanzo zokonzekera zakumwa.
Njira yamagulu ambiri imayamba ndi njira zosiyanasiyana zoyitanitsa digito, imasunthira kumtundu wa sitolo ya digito, kuphatikiza masitolo ogula, ndikusintha kwina kwa zida zogwirira ntchito mwachangu.Kukhazikitsidwa kwa mzere wosiyana wa zakumwa kumafanana ndi kusintha kwatsopano kwa Starbucks.
Schultz atha kukhala munthu woyenera pakusintha kwaposachedwa, koma pa Epulo 1 adzapereka utsogoleri kwa Laxman Narasimhan.Lux wakhala "CEO watsopano" kuyambira Okutobala, malinga ndi Schultz, ndipo anali chete modabwitsa m'miyezi yake yoyamba pa ntchito.Kumanani ndi Starbucks.Schultz akukonzekera gawo lotsatira, ndipo tikhala tikudziwana ndi oyang'anira atsopano tisanayimbirenso zopeza.
Ogawana nawo amayenera kuyang'anira zatsopano ndi zilengezo zamakampani, makamaka ngati oyang'anira akuwona ngati chinthu chachikulu chotsatira.Poyamba, izi zikutiwonetsa komwe kampani ikupita pakukonzanso.Izi ndizofunikira kuzimvetsetsa ngati ogawana nawo kapena poganizira zogula masheya.Koma ngakhale popanda kusintha kwakukulu, osunga ndalama amatha kukhala otsimikiza za mwayi wa Starbucks.
Kwenikweni, ndikuwona izi ngati kusuntha kwabwino pamene akuwuza osunga ndalama kuti ali wokonzeka kuganiza kunja kwa bokosi ndikuika pangozi ndi chinachake cholimba mtima.Kubwereranso ku lingaliro lakuti palibe kampani yopambana yomwe imakhala pamtengo wake, imatiuza kuti ngakhale kukula kwake ndi mbiri yake, Starbucks ikuyang'anabe pazatsopano ndi kusintha.Mosasamala kanthu za zotsatira za kutulutsidwa, ndikuthokoza Starbucks chifukwa chokweza masewera awo.
Jennifer Cybil alibe maudindo muzinthu zilizonse zomwe tazitchula pamwambapa.Motley Fool ali ndi udindo ku Starbucks ndipo amalimbikitsa.The Motley Fool imalimbikitsa RH ndipo imalimbikitsa zotsatirazi: Starbucks April 2023 $100 njira yachidule yoyimba foni.Motley Fool ali ndi ndondomeko yowulula.
*Chiwerengero cha ndalama zotumizira onse kuyambira pomwe adalengedwa.Mtengo wake ndi zokolola zimatengera mtengo wotsekera wa tsiku lapitalo la malonda.
Sakani bwino ndi The Motley Fool.Pezani zomwe mungakonde, zomwe mungakonde, ndi zina zambiri ndi Motley Fool's premium service.
Nthawi yotumiza: Jul-06-2023
